LEadership defined

Big Ideas, Real Impact.

My Approach

❋ Instill Trust

Demonstrates expectational consistency between words and behaviors, inspiring and gaining others’ trust.

Integrity and trustworthiness

❋ Embrace and Lead Change

Consistently demonstrates the capacity to embrace ambiguity and contribute to the sustained productivity of the team.

Intelligence, resilience, and tactical focus

❋ Teamwork

Support team decisions and ensures multiple perspectives are considered.

Prioritize and align

❋ Thinks Strategically

Develop and integrate new strategies and work flow. Explores future possibilities to help shape the future.

Strategic foresight

❋ A Supportive Space

Mentors talent from a variety of backgrounds and perspectives.

Shares own experience and expertise

❋ Drive Clarity

Set clear goals so the organization can plan and prioritize effectively

SMART framework (Specific, Measurable, Achievable, Relevant,Time-bound)

Color palette process

Narratives that cut through the marketplace

❋ 01: Leadership Alignment

Long term design visions X Seasonal framework

Collaboration

❋ 02: Research and Insights

Macro and Micro trends X Consumer Insights X Category Insights

Pulse on culture (music, art) / sport / politics / science

market and inspiration travel

❋ 03: Seasonal Concept & Palette Build

Cross-functional brainstorming

Build narratives X Image pull X Palette selection

Stay aware for unique color combinations

-Start with a sharp point and the expand

❋ 05: Execution on product

Obsess color application in Vizcom

Render expression materials / blocking / color combinations 

❋ 04: Category Color Palette

Create category and consumer right color combinations

Trend Process

❋ Social

Social developments are influenced by various factors, including consumer behavior, demographics, religion, lifestyles, culture, values, advertising, sports, music, art, fashion etc.

❋ Environmental

Environmental developments involve ecosystems factors.

Water, wind, food, soil, pollution, etc. including regulations 

❋ Technological

Technological advancements include factors like tech innovation and communication 

❋ Political

Political trends shift ideology and political participation

❋ Economic

Factors such as interest rates, international trade, inflation, job availability and entrepreneurship influence consumer buying and affect retail., housing, corporations and many other sectors

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  • Global Sports Apparel

    Nike Golf / Olympics / Nike Tennis

  • Ralph Lauren, CXL by Christian Lacroix, BCBGMaxazria, BCBGeneration, Bruno Magli, Karl Lagerfeld Paris, Limited brands (PINK, Victoria Sport, Bath & Body Works, Lasenza), Tori Richard, Private Label

  • Concept / Creative Direction / WWE