Industrial & Reflection.Honest
This story celebrates timelessness, quiet moments and reflection. The style is cosmopolitan and industrial and captures the beauty of urban areas. Urban landscapes inspire industrial colors. Sheen and shine, is mixed with muted tones. This sophisticated style also pays homage to Dutch mid century design accented with black and white with neutrals.
Visual Direction
Color
The color scheme is monochromatic and subdued. Blue Grey tones are complemented by metallic accents. Weightless tones are harmoniously paired with traditional materials, creating a sense of quiet comfort.Thin textiles and luminous effects are important.
Sculpted and textured surfaces are essential in all aspects. Abstract lines create a sense of edginess while simultaneously evoking a cozy atmosphere.
Light / Rippled / Fluid Movement
Essential are fundamental, as a return to natural fibers highlight the idea to simplify, sustain, and adapt. Embrace minimalist living in a modern world.Light
-Thin textiles take on a luminous effects, these soft colors work well with trim materials.
Fluid movement
-This new range of neutrals inspire marbled surfaces.
Rippled
-Laser-cut and embossed prints create a fluid look.Optical Aid
Graphic & material inspiration
Optical illusion in architecture. / Minimal yet high performance fabrics. / Inspiration for prints and jacquards. / Dimensional yarns. / Ribbed knits. / Pleated chiffon. / Optical patterns. / Mapping prints.Dutch Mid-Century Design
Graphic Inspiration
Sophisticated style accented with black and white with neutrals. Sculpted and textured surfaces.
Characteristics: simplicity and functionality in the context of industrial production.
Preoccupation with geometry and color.